For example, at Ballinrobe both Betfair and Sky Bet had better odds, while at Ffos Las, Betfair and Paddy Power edged bet365 into third place.Īway from the odds, bet365 also impressed with their welcome offer and won the category at the Bookmaker Awards, beating the likes of Unibet, SBK, and 888sport to top spot.

Betfair were the next best, challenging bet365 on nine occasions. These were monitored over the year and data revealed that bet365 came first in over 70 of the 85 races. The Bookmaker Awards covered 85 additional race locations, including Punchestown, Chepstow and Epsom.

For example, while bet365 odds were industry leading for The Grand National, this wasn’t the case for the Cheltenham Festival, with Ladbrokes performing slightly better.ĭespite Ladbrokes performing well for Cheltenham odds, bet365 failing to hit first spot for horse racing odds was rare. In the Horse Racing Odds category, the best odds were close, and bet365 didn’t have it all their own way. Continuing their dominance, having won all three awards in 2022. They claimed awards such as Best Horse Racing Odds, Best User Experience, and Best Sports Bookmaker. Bet365 are a bookmaking giant, and their high standards have been recognised at the 2023 Bookmaker Awards.

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